Office (Earby) | Salary Negotiable/Competitive Pension + Annual Bonus Scheme

Do you want to be part of a fast-growing, globally recognised Scientific and Regulatory company?

If you do, we want to hear from you as we have an exciting Digital Marketing role within our commercial team.

Main Purpose of Job

As a Digital Marketing Executive, you will Project manage the website with updates and the development and devise, implement and report monthly on organic SEO optimisation and campaign strategies.

You will utilise digital marketing tools and analytics to increase visitors to our sites and use a data driven approach to developing website content.

Within the role of Digital Marketing Executive, you will develop and co-ordinate digital content to support social media and on-line strategies for each relevant audience and marketing channels and create and manage the social media campaign. You will define and track our social media and digital performance, measuring the success of social media campaigns and translating data into practical strategic and tactical actions.

Within this role you will work closely with the Marketing Manager, establishing campaigns to promote our services, develop a regular communication platform with existing customers as well as new prospects.

You will create and develop content for newsletters, brochures, service guides, working with product Managers and subject matter experts to write blogs, keeping up to date with the latest trends

In the role of Digital marketing Executive you will undertake Other Marketing activities:

Key Person Specification

• Qualified to degree level and/or have CIM diploma level qualifications.
• At least 2 years’ experience in a similar role is required for this role and experience of project managing the development of a website and social media campaigns would be a significant advantage.
• Knowledge around SEO, web traffic metrics, social media, automated marketing, and digital content optimization is vital.
• The ability to write and deliver effective audience focused communications is a must.
• Good communication skills and the flair to think creatively.
• Excellent copy writing skills, content-driven, where the use of your digital skills come into play.
• Mandarin language (written and oral) is desirable.
• Knowledge of and experience with the Hubspot Marketing Automation platform is desirable.
• The ability to work in multi-disciplinary teams and good organization skills are required.
• A self-starter with the drive, attitude, and determination to succeed.
• Energised by a fast-paced working environment.
• A driving license and a willingness to travel on business is a must.

Performance Measurement Metrics

• Keyword Google rankings.
• Lead and subscriber generation via ‘pull’ activities.
• Social media activity metrics.
• Content and other marketing collateral production.
• Other Scorecard metrics.

Background Information

Broughton Nicotine Services is a privately-owned global analytical services business. We are an FDA and MHRA inspected laboratory focused on delivering a high-quality service for industry-leading clients in the electronic nicotine delivery systems (ENDS) industries.  Whether it's innovation or optimisation, Broughton Nicotine Services tackles the toughest challenges from product analysis to product stewardship programmes.

We are an equal opportunities employer. We aim to recruit staff on their suitability for the position advertised, without consideration of age, sex, marital status, disability, age or ethnic origin.

Due to the anticipated number of applicants it is not possible to respond to each individual application.

If you are not successful in progressing further through the application process then your CV, personal details and application form will be deleted in accordance with data protection laws.